1967
Launch of Poly Diadem, the caring colouration.

1975
The product range is completed with new red shades and bleaches.

1980
Integration of a Creme-Conditioner with Keratin and Protein ingredients for a supple, shimmering colour result.

1994
Sees a new care dimension for colourants with the integration of Pro-Vitamin B5 which has to be added into the colouration formula before use.

2003
Schwarzkopf invents a new generation in care-colouration: Poly Diadem with Liquid Silk. For an intensive, even hair colour with the shine and suppleness of pure silk.

2006
Marks the launch of Diadem Root Set, the first permanent 10min touch-up solution from Schwarzkopf for in-between 2 colourings.

2007
The new Diadem with Silk+Repair-Complex stabilises damaged structures within the hair, moisturises and smoothes the hair surface, thus reducing dullness. Because only healthy-looking hair gives a velvety feeling and silky shine.